State Street
Design work for State Street, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Jul 2026
- Brand Identity 2
Design cases by studio
Rudy (1)
- Brand Identity and Digital Campaign for Fearless Girl
- Rudy collaborated with Odd Shaped Objects and State Street to extend the Fearless Girl’s message beyond her iconic sculpture. The studio developed a cohesive brand identity, logomark, website, and charitable merchandise that felt timeless and empowering, allowing the symbol to reach new audiences through digital and experiential channels.
Lippincott (1)
- Brand Evolution for State Street
- Lippincott partnered with State Street to transform its brand from a traditional custody bank into a visionary, purpose-driven financial leader. The project included redefining the brand story, unifying over 20 sub-brands, and creating a modern identity system that blends heritage with innovation. The refreshed visual language and digital presence reinforce State Street’s role as a stabilizing force in the global financial industry.
