Rudy

Cases

• Betterment
• Brand Identity for Betterment
• Sophisticated, Tactile, Warm, Accessible

• Brooklyn Brewery
• Brand Identity and Packaging Redesign for Brooklyn Brewery
• Beer, Bottle, Brewery, Brewing

• Capsule
• Brand Identity for Capsule Pharmacy Startup
• Billboard, Bottle, Capsule, Health, Pharmacy

• Cerebelly
• Brand Identity and Packaging for Cerebelly Baby Food
• Brain, Health, Neuroscience, Nutrition

• Engine
• Brand Identity for Engine Business Travel Platform
• Animation, 3d Animation, Travel

• KPF
• Website Redesign for Global Architecture Firm KPF
• Website, Portfolio, Usability

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Key people

Designers and creative leads attributed to Rudy in press coverage.

News & interviews

• Design, culture and controlled chaos: Michael Freimuth launches a new creative studio, Rudy

  Creative Boom · Nov 25, 2025

  Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.

  RudyFranklynWeWorkSotheby'sbranding
  Tom May

Clients