Michael Freimuth

Creative Director · Founder · Co-founder

4 articles · Jan 2016Nov 2025

Studios:FranklynRudy

Quotes

  • It's a big, weird world out there, and the new studio, Rudy, will let me do what I love: hands-on, experimental, collaborative design for brands doing work that matters.
  • I want Rudy to feel lighter… in energy, in process, in how we show up.
  • Design is really about people.
  • Exceptional work is the baseline, of course, but the ability to market yourself, stay in the press and stay relevant seems more applicable than ever.
  • Using AI in more practical applications as a tool has been a nice antidote to the 'deer in headlights' vibe from last year.
  • The simple illustration style allowed us to 'capture' the character, wit and whimsy of much of the office.
  • Franklyn was an opportunity for us to foster open, honest relationships with people we were excited to work with.
  • Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew.

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