It's a big, weird world out there, and the new studio, Rudy, will let me do what I love: hands-on, experimental, collaborative design for brands doing work that matters.
I want Rudy to feel lighter… in energy, in process, in how we show up.
Design is really about people.
Exceptional work is the baseline, of course, but the ability to market yourself, stay in the press and stay relevant seems more applicable than ever.
Using AI in more practical applications as a tool has been a nice antidote to the 'deer in headlights' vibe from last year.
The simple illustration style allowed us to 'capture' the character, wit and whimsy of much of the office.
Franklyn was an opportunity for us to foster open, honest relationships with people we were excited to work with.
Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew.
Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.
The Brand Identity interviews Michael Freimuth, co-founder of New York studio Franklyn, about the studio’s origins, growth, and creative philosophy. Freimuth discusses their collaborative approach, notable projects like Redscout, Marz Brewing, and the International Documentary Association, and their emphasis on flexibility and experimentation in branding. The conversation highlights Franklyn’s playful, honest culture and its evolving team dynamic.