Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
BP&O features Gretel’s rebrand for WeWork, titled 'Framework', which visualizes the company’s role as a supportive structure for its community. The identity uses a dynamic, modular system that adapts across media, emphasizing type and space rather than a fixed logo. Richard Baird praises the programmatic approach and its reflection of WeWork’s flexible, evolving environment.
