Rudy collaborated with Oscar’s internal creative team to refine and unify the brand identity ahead of its IPO. The refreshed system balanced clarity and warmth through a whimsical illustration style, cohesive photography, and adaptable design elements that spanned campaigns, digital products, and sub-brands.
Franklyn developed a refreshed brand identity for Oscar, redefining its visual and verbal expression to better reflect its innovative approach to healthcare. The rebrand aimed to bring clarity, warmth, and approachability to the company’s communications and design system.