Brooklyn Brewery
Design work for Brooklyn Brewery, collected from the studios behind it.
- Design cases
- 6
- Studios
- 5
- Latest work added
- Sep 2026
- Brand Identity 3
- Motion Design 1
- Packaging 1
- Strategy 1
Design cases by studio
Thrist (2)
- Masterbrand Identity for Brooklyn Brewery
- Thirst unified Brooklyn Brewery’s international sub-brands within a scalable masterbrand system. The work centers Milton Glaser’s original Brooklyn roundel, supported by modular off-pack layouts, beer-specific patterns, and a film-negative-inspired framing device.
- Brand Identity and Packaging for Brooklyn Brewery Pilsner
- Thirst created Brooklyn Pilsner as a new beer brand for Brooklyn Brewery, spanning strategy, visual identity, packaging, and activation. The launch uses a sunshine-yellow palette inspired by New York City taxis alongside expressive doodle illustrations to distinguish the pilsner on shelves and in out-of-home placements.
Rudy (1)
- Brand Identity and Packaging Redesign for Brooklyn Brewery
- Rudy reimagined Brooklyn Brewery’s iconic identity, drawing from its original Milton Glaser design and early brand ephemera. The refreshed system amplifies the brewery’s bold Brooklyn attitude with thicker letterforms, stripped-down visuals, and adaptable assets that travel seamlessly across global markets.
Motto (1)
- Innovation roadmap for Brooklyn Brewery
- Motto partnered with Brooklyn Brewery to chart a strategic path beyond traditional beer. Through Foundation, Motto’s strategy-only engagement, the team immersed in a shifting beverage landscape and identified rising demand for non-alcoholic options. Motto developed an innovation roadmap that reframed the brand’s future around the idea “Beyond Beer,” guiding category expansion and portfolio exploration. The work informed a strategic investment in Hoplark and the introduction of hop-forward teas and waters that deliver beer’s essence without alcohol. With leadership from brewmaster Garrett Oliver and the brewery’s global heritage, the engagement aligned stakeholders on where to play next and how to build an advantaged position. The outcome equipped Brooklyn Brewery with a clear narrative, priorities, and milestones to pursue growth across adjacent beverage categories.
Robot Food (1)
- Visual Identity Redefinition for Brooklyn Brewery
- Robot Food partnered with Brooklyn Brewery to unify and strengthen its global brand identity. The team streamlined multiple brand marks into a single, consistent system and developed a clear pack architecture to improve recognition and shelf presence while preserving the brewery’s creative spirit.
Snask (1)
- Launch Film for Brooklyn Brewery Special Effects
- Snask created a psychedelic stop-motion film to launch Brooklyn Brewery’s first alcohol-free beer, Special Effects. Drawing inspiration from M.C. Escher’s impossible constructions, the film uses bold patterns and anamorphic typography to evoke a sense of illusion and craftsmanship without relying on digital effects.
Designers behind the work
Designers and creative leads credited on Brooklyn Brewery projects in press coverage.