Innovation Roadmap For Brooklyn Brewery

Motto partnered with Brooklyn Brewery to chart a strategic path beyond traditional beer. Through Foundation, Motto’s strategy-only engagement, the team immersed in a shifting beverage landscape and identified rising demand for non-alcoholic options. Motto developed an innovation roadmap that reframed the brand’s future around the idea “Beyond Beer,” guiding category expansion and portfolio exploration. The work informed a strategic investment in Hoplark and the introduction of hop-forward teas and waters that deliver beer’s essence without alcohol. With leadership from brewmaster Garrett Oliver and the brewery’s global heritage, the engagement aligned stakeholders on where to play next and how to build an advantaged position. The outcome equipped Brooklyn Brewery with a clear narrative, priorities, and milestones to pursue growth across adjacent beverage categories.