Studio: Motto

Client: Sunnystep

Work: Brand Identity

Industry: Fashion

Rebrand For Sunnystep Footwear

Motto® rebranded Sunnystep, a Singapore-based DTC footwear brand, to support its global expansion. The refreshed identity emphasizes the brand’s philosophy of the 'Joy of Movement,' combining science, sustainability, and style to elevate Sunnystep from a comfort shoe company to a lifestyle brand.

Tags: Archetype, Footwear, Palette, Photography, Positioning, Tagline