Snask

The Brand Identity · Jul 14, 2025 · Interview

The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.

The Brand Identity · Mar 21, 2025

The Brand Identity’s feature explores Fabrizio Morra’s creative direction for Ninjaplast’s new campaign centered on their dog waste bags. The project combines playful set design and bright visuals, photographed by the studio I’m blue I’m pink, to express the brand’s fun and modern personality. Morra’s hands-on approach and collaboration with the photography team resulted in a vibrant, surreal campaign that delighted both client and audience.

BP&O · Nov 20, 2017

BP&O’s Richard Baird reviews Swedish designer Jens Nilsson’s new graphic identity for Stockholm-based interior and carpentry studio Maldini Studios. The project features a custom typeface, Donadoni, and extensive use of letterpress across a range of printed materials. The identity reflects the studio’s balance of functional craftsmanship and sculptural expression through material and typographic choices.

The Brand Identity · Mar 10, 2017 · Interview

The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.

The Brand Identity · Feb 20, 2017

Swedish studio Snask rebranded Norwegian eyewear company Kaibosh, transforming its previously minimal identity into a bold and expressive brand. The project included a custom display typeface, playful copywriting, and a complete flagship store design featuring vibrant colors and distinctive eyelash motifs.