Snask created two playful films for Oddlygood, continuing their 'For the Love of Odd' concept. The films exaggerate the irresistible qualities of the brand’s plant-based drinks and soygurt, celebrating the joy of being delightfully different.
SNASK collaborated with Oddlygood to launch Cheezington, a playful vegan cheese product. The team created a series of quirky films built around the 'stay odd' concept, featuring humorous visuals like an oversized cheese ride to celebrate the brand’s unconventional spirit.
Snask revitalized Oddlygood’s identity with a bold new brand platform and communication concept centered around the idea that 'being odd is good.' The campaign, titled 'For the Love of Odd,' positioned Oddlygood as a champion of individuality and creativity, encouraging people to embrace their uniqueness. The refreshed direction helped the plant-based brand stand out from competitors and celebrate its unconventional spirit.