A complete rebrand for Kaibosh, a Norwegian eyewear company, encompassing visual identity, retail environment, and campaign direction. The project unified the brand’s presence across physical and digital touchpoints, creating a cohesive and contemporary expression. Created while working at Snask.
Snask revitalized Kaibosh’s identity to transform it from a clean and restrained brand into a bold, expressive eyewear label. The project included developing a new brand platform, custom typography, graphic elements, and the full design of their flagship store, creating a cohesive and lively experience across all touchpoints.
The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.
Swedish studio Snask rebranded Norwegian eyewear company Kaibosh, transforming its previously minimal identity into a bold and expressive brand. The project included a custom display typeface, playful copywriting, and a complete flagship store design featuring vibrant colors and distinctive eyelash motifs.