The work we do truly reflects who we are as individuals.
I’m kind of a compulsive collector of unrealised ideas.
I like to think their whole thing is about taking everyday products and making them extraordinary.
Not having strict guidelines can be a bit intimidating, ultimately helping the brand to stand out and hit their goals.
We clicked instantly – same vision, easy communication, and on top of that, they have an amazing studio right by the beach in Costa Brava.
The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.
The Brand Identity’s feature explores Fabrizio Morra’s creative direction for Ninjaplast’s new campaign centered on their dog waste bags. The project combines playful set design and bright visuals, photographed by the studio I’m blue I’m pink, to express the brand’s fun and modern personality. Morra’s hands-on approach and collaboration with the photography team resulted in a vibrant, surreal campaign that delighted both client and audience.
The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.