The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.
The Brand Identity’s feature explores Fabrizio Morra’s creative direction for Ninjaplast’s new campaign centered on their dog waste bags. The project combines playful set design and bright visuals, photographed by the studio I’m blue I’m pink, to express the brand’s fun and modern personality. Morra’s hands-on approach and collaboration with the photography team resulted in a vibrant, surreal campaign that delighted both client and audience.
