Articles & interviews2
- NICE GUY’s Slovak Basket identity hides the nation inside the name
Bratislava-based studio NICE GUY created a new identity for the Slovak Basketball Association, centering on the hidden 'SK' within the word 'BASKET' as a symbol of national pride and ambition. The rebrand features a custom typeface by Setup Type, a blue-led color palette, and a flexible visual system that extends beyond traditional sports branding. The project reflects a strategic repositioning of Slovak basketball as a modern, culturally relevant movement.
- Snask
The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.