Snask collaborated with Klarna to create a series of surreal films and lifestyle photography that visualize the brand’s signature 'smoooth' experience. The project featured seven imaginative worlds, blending playful set design and art direction to communicate effortless transactions through magical realism. The content was designed for use across multiple platforms, from social media to print and video.
Snask collaborated with Klarna to create a series of playful, dialogue-free films celebrating global shopping events like Singles Day. The campaign used humor, sensuality, and surreal storytelling to express Klarna’s signature 'smoooth' shopping experience across international markets.
Snask collaborated with Klarna to create a series of branded content pieces that bring the brand’s signature 'Smoooth' world to life. Through film and photography, the campaign blends magical realism with product storytelling, positioning Klarna as the ultimate shopping partner.
G—W Studio collaborated with Klarna’s in-house brand team to evolve the company’s visual identity. The refreshed branding reflects Klarna’s growth beyond its ‘buy now, pay later’ roots, emphasizing a smarter, more flexible approach to shopping and payments.
G—W Studios collaborated with Klarna to enhance the post-purchase experience within the Klarna app. Through extensive user testing and iterative design, the team created a smoother, more informative delivery flow that keeps users updated from purchase to package arrival.
Plusminus Studio collaborated with RCKT and art director Andrea Cadorin to create an ongoing series of 3D artworks and animations for Klarna Germany’s Instagram channel. The visuals form a playful and humorous identity that captures Klarna’s signature 'smoooth' personality, extending to event assets like the House of Smoooth launch in Berlin.
Amelia Nash reviews Taschen's The Elements of Brand Design, a 496-page survey by Katharina Sussek and Jens Müller covering 110 identity systems. She praises its design, breadth, case studies, and interviews, while arguing that it mistakes visible brand elements for the underlying strategic judgment that creates enduring brands. Nash contends that as AI commoditizes logos, palettes, type pairings, and motion, defensible decisions and point of view become the true source of brand value.