Articles & interviews3
- Mark Nichols Finds Creative Inspiration on Solo Bike Rides
Amelia Nash reviews Taschen's The Elements of Brand Design, a 496-page survey by Katharina Sussek and Jens Müller covering 110 identity systems. She praises its design, breadth, case studies, and interviews, while arguing that it mistakes visible brand elements for the underlying strategic judgment that creates enduring brands. Nash contends that as AI commoditizes logos, palettes, type pairings, and motion, defensible decisions and point of view become the true source of brand value.
- Brands Aren’t Design Elements, They’re Built on Strategy
Amelia Nash reviews The Elements of Brand Design by Katharina Sussek and Jens Müller. She praises its survey of identity systems while arguing that strategy and creative judgment, rather than a collection of visual elements, give a brand its value.
- Modern Brand Design History: From Olivetti to Instagram
The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.