About
Stockholm-based designer and creative director specialising in visual identity and packaging. His independent practice combines strategic thinking with detailed graphic craft, developing identity systems, custom typography and imagery for brands and products.
SourceSelected articles & interviews
Jens Nilsson's packaging for PangPang Pusher
Nilsson explains the all-around can design, illustration and typography behind a colourful series of sour-beer labels.
In their own words
Dirty Vegan ‘specialises in unhealthy junk food such as burgers and craft beers’
Nilsson was keen for the identity to shun ‘the conventional image of a traditional all-green, health-centric vegan culture’
I remember us discussing that it’s quite common to go for a more convenient approach where a beer can has only one ‘front’ motive.
The wider look created a great contrast to the wordmark, and the slightly rounded style aligned well with the illustration style.
Articles & interviews6
- Counter-Print Book Says Merch Is Making a Strong Comeback
Counter-Print has launched Merch: We Love Our Customers, a more-than-200-page book arguing that merchandise has returned as an intentional and effective brand-marketing channel. Written up by Creative Boom, the title showcases identity projects including Hey Studio's nostalgic work for Casa ñidro, Jens Nilsson's irreverent Dirty Vegan identity, and Angel & Anchor's milkbar-inspired work for the 2023 World AeroPress Championship.