Jens Nilsson
Designer · Creative Director
4 articles · Jan 2017 — Aug 2024
Quotes
“Dirty Vegan ‘specialises in unhealthy junk food such as burgers and craft beers’”
“Nilsson was keen for the identity to shun ‘the conventional image of a traditional all-green, health-centric vegan culture’”
Articles & interviews
- New Logo & Branding for Dirty Vegan by Jens Nilsson
BP&O · Aug 20, 2024
BP&O features Stockholm-based designer Jens Nilsson’s branding for Dirty Vegan, a Swedish restaurant and bar concept. The identity embraces a bold, ‘dirty’ aesthetic with stripclub purples, vibrant reds, and a lip motif, rejecting typical green vegan tropes. Nilsson handled creative direction, design, photography, and motion, collaborating with Brikk Studio on film elements.
- PangPang Pills by Jens Nilsson
The Brand Identity · Jun 19, 2019
The Brand Identity features PangPang Pills, a 5.8% dry-hopped pilsner from Swedish microbrewery PangPang, with branding and packaging designed by Stockholm-based designer Jens Nilsson. The design uses a bold sans serif approach and a vibrant color palette of pink, red, and yellow to reflect the beer’s lively character.
PangPang Brewerypackaging - New Graphic Identity for Maldini Studios by Jens Nilsson
BP&O · Nov 20, 2017
BP&O’s Richard Baird reviews Swedish designer Jens Nilsson’s new graphic identity for Stockholm-based interior and carpentry studio Maldini Studios. The project features a custom typeface, Donadoni, and extensive use of letterpress across a range of printed materials. The identity reflects the studio’s balance of functional craftsmanship and sculptural expression through material and typographic choices.
- Maldini Studios by Jens Nilsson
The Brand Identity · Jan 8, 2017
The Brand Identity features Stockholm-based designer Jens Nilsson’s identity design for Maldini Studios, an interior design and carpentry company. The project centers on a custom typeface named Donadoni and letterpress stationery printed on premium papers from GF Smith and Arjowiggins.