At Snask, Jens Nilsson contributed art direction and design to Toggl’s rebrand. A flexible identity and rotation concept connect its time-tracking, project-planning and hiring products around the goal of reducing stress.
Snask developed a unified brand strategy and visual identity for Toggl, merging its three productivity tools under one cohesive brand. The new identity emphasized flexibility, forward motion, and stress-free productivity through bold typography, dynamic rotation elements, and distinctive sub-brand color systems.