Metro
Design work for Metro, collected from the studios behind it.
- Design cases
- 8
- Studios
- 4
- Latest work added
- Oct 2026
- Brand Identity 3
- Campaign 2
- Communications 2
- Advertising 1
Design cases by studio
A preview of 6 cases across 4 studios. The full collection is included with Pro.
Strichpunkt (4)
- Brand Communication for Metro AG
- Strichpunkt Design developed the 'MORE 2016/17' brand communication for METRO AG, centering on the question 'Who is the new METRO?'. The project combined a dynamic question-answer system with diverse content formats and a new corporate typeface, creating a cohesive experience across print and digital channels.
- Corporate Communication for Metro AG
- Strichpunkt Design developed a comprehensive brand communication strategy for Metro AG, bringing the company’s values to life through storytelling across print and digital platforms. The MPULSE magazine and related content channels highlight authentic stories about customers, partners, and employees, supported by rich imagery, illustrations, and a distinctive mascot that humanizes the brand.
KesselsKramer (2)
- Campaign for Metro Creative Pioneers 2013
- KesselsKramer’s KK Outlet developed the 2013 edition of the 'Great Minds Wanted' campaign for Metro and the IPA’s Creative Pioneers initiative. The campaign featured a series of illustrated masks by Damien Poulain, representing the diverse creative and digital talents sought across the UK. It continued the initiative’s mission to connect emerging minds with leading creative and media companies.
- Advertising Campaign for Metro Creative Pioneers
- KesselsKramer collaborated with Metro to create the 'Creative Pioneers' campaign, celebrating emerging talent in the creative industries. The project highlighted innovation and imagination through bold visuals and storytelling that positioned Metro as a supporter of new creative voices.
F33 (1)
- Brand Identity for Metro Nightclub
- F33 renewed Metro’s identity by returning to and refining its original logo into a more precise geometric form. The METRO letterforms operate as an adaptable graphic system, with the T held at the centre in reference to the club’s centrally positioned DJ booth.
Snask (1)
- Promotional Film and Visual Concept for Metro Save My Day
- Snask collaborated with Metro to bring the 'Save. Save. Save.' concept to life for the online price comparison platform Save My Day. The team created a playful promotional film featuring color-synced luxury products, illustrating the idea that users can find the best price for anything imaginable. The result is a vibrant and witty campaign that highlights the joy of smart savings.
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