Brand Identity for Metro Nightclub

Metro’s letters can move, but the T stays where the DJ belongs.

F33 renewed Metro’s identity by returning to and refining its original logo into a more precise geometric form. The METRO letterforms operate as an adaptable graphic system, with the T held at the centre in reference to the club’s centrally positioned DJ booth.

More in black, gray, white, brown

Insights

F33 returned to Metro’s first logo and refined its geometry, reconnecting the nightclub with an earlier stage of its identity.
The METRO letterforms expand and shift across formats, becoming a flexible graphic system rather than a fixed signature alone.
The T always stays in the centre, echoing the central position of the DJ booth inside the club.
The studio describes a 35-year history of graphic changes; the redesign draws continuity from the original mark while giving it a more precise construction.