In collaboration with Snask, the Wauw! ice cream brand received a refreshed visual identity and packaging design. The sleek black packaging was created to stand out in the Danish market, giving the product a bold and contemporary presence in the freezer aisle.
Snask created the name and packaging for Wauw!, a no-sugar-added ice cream developed with a Danish creamery. The design features a sleek black container, playful typography, and geometric ice cream imagery to convey a tasty yet healthy indulgence. The result is a friendly and flavorful identity that stands out in the frozen aisle.