Snask co-founded and developed the YAY Festival, envisioned as Scandinavia’s most talked-about creative event. Combining inspiring talks, live music, and a vibrant afterparty, the festival’s first edition quickly sold out and became a huge success, setting the stage for future growth.
Snask created a vibrant and immersive graphic identity for the 2013 YAY Festival, inspired by the lush atmosphere of the Amazonian jungle. Using live exotic plants, golden objects, and mystical fog, the design captured the festival’s creative energy and global ambition. The project earned multiple awards and international recognition for its bold and imaginative execution.