Gotham — 7 cases

Hoefler&Co · Tobias Frere-Jones · 2000

A geometric sans drawn from New York’s vernacular building lettering; later the typeface of the Obama 2008 campaign. View at Hoefler&Co →

Used by Anagrama (3), Pentagram (2), Stink, Lippincott

Set for Habibis, Heritage of Pride, Hyperscience, Sphynx, The Obama Foundation, Tourean, Woodbury Corporation

Cases set in Gotham, as credited by the studios in their own writeups.

The Obama Presidential Center by Pentagram

Typographic Installation For The Obama Presidential Center

Concrete

Hyperscience Rebrand by Stink

Rebrand For Hyperscience

Animation, 3d Animation, 3d Illustration, Ink, Machine

Utah City by Pentagram

Naming And Brand Identity For A New Urban Development In Utah

Apparel, Bag, Building, City, Cityscape, Cloud, Tote Bag, Urban Development, Water

Tourean by Anagrama

Brand Identity For Tourean Venture Company

Foil, Gold Foil, Paper

Habibis by Anagrama

Brand Identity For An Arabic-Mexican Fusion Taqueria

Calligraphy, Culinary, Hand Lettering, Mexico, Paper, Restaurant, Signage, Street

Sphynx by Anagrama

Branding And Packaging For Sphynx Beauty Device

Device, Soap, Water

Gotham in the news

The Brand Identity · Apr 17, 2026

The article profiles HO-use’s five-year evolution of the contact lens brand moody, led by founder and art director Ivory Ho. The project maintained the original logo while refining the brand’s color system, emotional tone, and visual maturity through three distinct phases. The identity’s signature orange and circular motifs evolved to balance familiarity with sophistication, positioning moody as a lifestyle and beauty brand within the eye care category.

Eurovision's New Identity for 70th Anniversary by Sheffield Agency

Creative Boom · Sep 3, 2025

Eurovision has unveiled a refreshed global identity for its 70th anniversary, designed by Amy Bedford of Sheffield-based one-woman studio PALS. The rebrand introduces a new logo, typeface, and flexible digital system that modernises the contest’s visual identity while retaining its iconic heart symbol. The project highlights a shift toward agile, independent creative models outside major capitals.

PALSEurovision Song ContestEuropean Broadcasting Union (EBU)branding

"Manual's Rebrand Elevates Obama Foundation's Visual Legacy"

It's Nice That · Feb 18, 2025

Manual has rebranded the Obama Foundation, evolving its visual identity rooted in the iconic Obama campaign logo. The San Francisco and Amsterdam-based studio expanded the Gotham type family with Monotype’s Sara Soskolne and introduced a motion-led system and refreshed color palette. The rebrand unifies the foundation’s programs and channels while maintaining its legacy of optimism and community focus.

ManualMonotypeObama Foundationbranding

Crøm Studio builds Personal Wellness identity around four-pillar modular system

The Brand Identity · Jun 15, 2023

Thessaloniki-based Crøm Studio created a monochrome identity for health brand Personal Wellness centred on a variable Z-axis system. The modular visual language adapts to the company’s four service pillars and was applied across packaging, print collateral, merchandise, presentations and a website.

Crøm StudioPersonal Wellnessbranding

Gotham — 7 cases

See all 7 cases set in Gotham

Gotham in the news