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Hoefler&Co — 12 cases
Jonathan Hoefler’s New York foundry, now part of Monotype. Visit Hoefler&Co →
Hoefler&Co typefaces credited by studios in their case writeups.
Hoefler&Co typefaces in the news
- Chisel Turns Magazine Design Into Collectible Art
· Aug 17, 2026 · Interview
PRINT interviews Monotype Executive Creative Director Sara Soskolne about Gotham Variable, a 25th-anniversary expansion of Gotham into a variable-font format. The release adds continuous weight and width variation, including 54 intermediate styles, while preserving the original typeface logic developed with Gotham creator Tobias Frere-Jones. Soskolne frames the project as careful stewardship rather than a reinvention, addressing the needs of contemporary, cross-platform brand systems.
MonotypeGQObama presidential campaignother - Monotype Marks Gotham’s 25th Anniversary With New Variable Typeface
· May 13, 2026
Monotype celebrates the 25th anniversary of the iconic Gotham typeface with the release of Gotham Variable, a new variable version offering 120 styles across multiple widths and weights. Originally designed by Jonathan Hoefler and Tobias Frere-Jones for GQ in 2001, Gotham’s legacy continues through this modern, flexible update. The release underscores Monotype’s commitment to evolving classic typefaces for contemporary digital use.
MonotypeHoefler & Co.typography - HO-use evolves contact lens brand moody over five years of restraint
The Brand Identity · Apr 17, 2026
The article profiles HO-use’s five-year evolution of the contact lens brand moody, led by founder and art director Ivory Ho. The project maintained the original logo while refining the brand’s color system, emotional tone, and visual maturity through three distinct phases. The identity’s signature orange and circular motifs evolved to balance familiarity with sophistication, positioning moody as a lifestyle and beauty brand within the eye care category.
HO-usemoodybranding - Eurovision's New Identity for 70th Anniversary by Sheffield Agency
Creative Boom · Sep 3, 2025
Eurovision has unveiled a refreshed global identity for its 70th anniversary, designed by Amy Bedford of Sheffield-based one-woman studio PALS. The rebrand introduces a new logo, typeface, and flexible digital system that modernises the contest’s visual identity while retaining its iconic heart symbol. The project highlights a shift toward agile, independent creative models outside major capitals.
- "Manual's Rebrand Elevates Obama Foundation's Visual Legacy"
It's Nice That · Feb 18, 2025
Manual has rebranded the Obama Foundation, evolving its visual identity rooted in the iconic Obama campaign logo. The San Francisco and Amsterdam-based studio expanded the Gotham type family with Monotype’s Sara Soskolne and introduced a motion-led system and refreshed color palette. The rebrand unifies the foundation’s programs and channels while maintaining its legacy of optimism and community focus.
ManualMonotypeObama Foundationbranding - Crøm Studio builds Personal Wellness identity around four-pillar modular system
The Brand Identity · Jun 15, 2023
Thessaloniki-based Crøm Studio created a monochrome identity for health brand Personal Wellness centred on a variable Z-axis system. The modular visual language adapts to the company’s four service pillars and was applied across packaging, print collateral, merchandise, presentations and a website.
Crøm StudioPersonal Wellnessbranding