A family of American wood-type and sports-poster grotesques in nine widths, from Flyweight to Sumo. View at Hoefler&Co →
Used by Pentagram (2), Focus Lab, Anagrama, Mucho, Lippincott
Set for The Public Theater (2), Cahoots, Heritage of Pride, Muhammad Ali, Tequila Delaluz
Find design references using Knockout. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
BP&O features Pentagram’s 2018 campaign for Shakespeare in the Park, designed by Paula Scher for The Public Theater. The work continues the theater’s long-running identity with a new palette of bright gradients and bold typography, maintaining continuity while introducing fresh visual energy. The campaign spans posters, signage, and merchandise, reflecting Scher’s ongoing evolution of the Public’s iconic visual system.
BP&O features Francesc Moret Studio’s packaging design for The Living Food, a Barcelona-based organic and vegan grocery store. The project uses bold geometric forms, textured imagery, and a refined color palette to convey craft and quality while aligning with the brand’s modern identity. Typography choices of Knockout, Freight, and Apercu balance tradition and modernity, and uncoated materials enhance the artisanal feel.