Designers and creative leads credited on The Public Theater projects in press coverage.
BP&O features Pentagram’s 2018 campaign for Shakespeare in the Park, designed by Paula Scher for The Public Theater. The work continues the theater’s long-running identity with a new palette of bright gradients and bold typography, maintaining continuity while introducing fresh visual energy. The campaign spans posters, signage, and merchandise, reflecting Scher’s ongoing evolution of the Public’s iconic visual system.