Design cases by studio
- Promotional Campaign for Shakespeare in the Park 2026
- Paula Scher created the 2026 promotional campaign for The Public Theater’s free Shakespeare in the Park performances at the Delacorte Theater. For the first time in the campaign’s history, the identity uses entirely hand-drawn typography across production posters, theater signage, and environmental graphics.
- Hand, Hand Lettering, Hand-drawn, Hand-drawn Illustration, Hand-drawn Typography, Park, Poster, Signage

- Promotional Campaign for Shakespeare in the Park 2025
- Pentagram created a vibrant circular campaign for The Public Theater’s 2025 Shakespeare in the Park season, celebrating the reopening of the Delacorte Theater after an extensive renovation. The design layers dynamic typography and color to reflect the energy of New York City and the theater’s concentric architecture.
- City, Park, Poster

- Promotional Campaign for Shakespeare in the Parks 2024
- Pentagram created a vibrant campaign for The Public Theater’s 2024 Shakespeare in the Parks season, which brings free performances to parks across New York City during the Delacorte Theater’s renovation. The design features playful animal portraits representing each borough, combining local character with a colorful, approachable aesthetic.
- Animal, Cat, City, Dog, Mobile, Park

Designers behind the work
Designers and creative leads credited on The Public Theater projects in press coverage.