Winkreative rebranded Bombardier’s Commercial Aircraft division, uniting three flight programmes under one cohesive identity and unveiling a bold new visual direction. The global campaign, launched at the Paris Air Show, highlighted the brand’s engineering excellence through striking, space-inspired imagery and detailed photography. The work extended to Bombardier Specialized Aircraft, featuring technical illustrations that celebrated the precision and purpose of its fleet.
Lippincott partnered with Bombardier to redefine its brand as a focused leader in business aviation. The new identity, centered on the idea 'At Your Altitude,' expresses precision, warmth, and innovation through a refined visual system, logo, and messaging that reflect Bombardier’s elevated customer experience and engineering excellence.