Lippincott partnered with DuPont to create Qnity, a new independent brand for its electronics spin-off. The identity centers on the idea of connection, symbolized by a bold, circuit-inspired visual system that reflects innovation, agility, and collaboration. The result positions Qnity as a forward-looking leader in advanced electronics and semiconductor solutions.
Lippincott partnered with DuPont to redefine its brand identity after the DowDuPont merger and subsequent spin-off. The refreshed design honors DuPont’s historic legacy while introducing a bold, open, and modern visual system that communicates innovation and collaboration for the next chapter of the company’s evolution.