The Brand Identity interviews New York-based comms+ agency Daly about their reinvention of traditional PR practices. Founder Alex Daly and Managing Director Ally Bruschi discuss their shift to a holistic 'comms+' model, their work with design studios like Pentagram and Athletics, and how they help creative clients build sustained visibility through strategic storytelling and newsletters. The piece highlights Daly’s evolution from crowdfunding consultancy to a full-service communications partner for design-led brands.
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.