Robert Volten
Business Lead
In their own words
Did we push our brand to be distinctive enough in 2024?
Define your DBAs, use them consistently with disruptive creativity and tell whoever to keep their hands off.
Did we push our brand to be distinctive enough in 2024?
Define your DBAs, use them consistently with disruptive creativity and tell whoever to keep their hands off.
Articles & interviews
- 2024's Brand Asset Winners and Losers Unveiled
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
- 2024's Brand Wins and Fails Highlighted
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.