Tesco Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Tesco projects in press coverage.
News & interviews
- The top 15 illustrators of 2026, as chosen by the community
Creative Boom · Apr 16, 2026
Creative Boom’s 2026 community poll highlights 15 illustrators shaping the global illustration scene, emphasizing originality and human touch in an AI-saturated era. The list spans established names like Noma Bar and Malika Favre to emerging talents such as Anna Micheloni and Genie Espinosa. The article celebrates craftsmanship, individuality, and the enduring commercial relevance of distinctive illustration.
The New YorkerThe Guardianillustration - Brands Embrace Illustration for Storytelling in 2025
Creative Boom · Oct 9, 2025
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
- "BITE Collective Unveils Print Campaign Highlighting Food Photography Expertise"
Creative Boom · Mar 19, 2025
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.
BITE CollectiveM&STescoadvertising - 2024's Brand Asset Winners and Losers Unveiled
Creative Boom · Jan 8, 2025
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Chuck StudiosBBH LondonWieden+KennedyTescoKitKatadvertising - 2024's Brand Wins and Fails Highlighted
Creative Boom · Jan 8, 2025
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
Chuck StudiosBBH LondonWieden+KennedyTescoKitKatadvertising