Pierre Jeannelle
Creative Director
In their own words
We didn’t try to recreate Bauhaus aesthetics literally. Instead, we focused on its principles: reduction, functionality, clarity and pedagogy.
For Work With Island, it made sense to rely on a typeface that feels neutral, functional and timeless. Helvetica allowed the brand to stay out of stylistic excess and focus on clarity.
They are furniture, and the visual language needed to respect that reality.
We toned down the purple, adding more red to make it closer to an eggplant tone rather than a blue one.
The idea was to keep a symbol that could be polysemous.
We didn’t want a modern or tech aesthetic; we aimed for something harmless, simple, and friendly.
We built something more universal, calmer, more self-assured, and less eager to prove itself.
The previous visual identity lacked reassurance. It felt a bit too much like a start-up, and there were some UX issues.
The goal was not to make a trendy, overly modern or too youthful brand, but rather something compatible with anyone looking to start a business.
We wanted a logo reminiscent of old bank logos, like Orange or Société Générale, logos that have been around for 100 years and will last another 100.
Articles & interviews
- Bruno anchors Work With Island in furniture culture, not tech
Bruno rebranded European acoustic pod manufacturer Work With Island, repositioning it from a tech-oriented brand to one rooted in furniture culture. The identity draws on Bauhaus and Swiss design principles, using Helvetica, bold primary colours, and modular forms inspired by the pods themselves. The rebrand emphasizes honesty, accessibility, and employee-centric communication, aligning the brand’s visual and verbal identity with its physical product reality.
- Bruno Transforms Ornikar from Disruptor to Trustworthy Brand
Paris-based studio Bruno rebranded Ornikar, evolving the French driving school and insurance brand from a youthful disruptor into a trusted companion. The new identity refines its color palette, introduces GT Standard type, and embraces nostalgic French illustration by Maëlle Dubois. The rebrand balances appeal to both young drivers and their parents through authenticity, heritage cues, and user-generated content.
- Bruno Rebrands LegalPlace, Balancing Expertise with Accessibility
French design studio Bruno rebranded LegalPlace, a SaaS platform for entrepreneurs, to convey expertise and accessibility. The new identity centers on the concept of 'the guide,' featuring a key-shaped logo, balanced typography, and a color palette inspired by administrative materials. The rebrand avoids fleeting trends, aiming for timelessness and trustworthiness in the legal tech space.
- Bruno’s sleek look for Qwant highlights the search engine’s AI innovation and trustworthy approach
Bruno has developed a refreshed visual identity for privacy-focused search engine Qwant, emphasizing trust, progress, and AI integration. The minimalist black-and-white design, custom wordmark, and isometric illustrations by Joanna Ławniczak reflect Qwant’s ethical and reliable positioning. The rebrand also streamlines the user experience with a simplified interface and light/dark modes.