Helvetica Now Display in use — 1 case

Helvetica Now Display in the news

• Estúdio 017 creates flexible identity for Berlin arts foundation Garde

  The Brand Identity · Oct 29, 2026

  Estúdio 017 created the strategy, verbal identity, visual identity and editorial system for Garde, a new anonymous-founder-led Berlin non-profit foundation for contemporary art, fashion and cinema. Designed to grant the institution immediate cultural authority, the flexible system pairs deep crimson with black-and-white photography, multiple logo forms, Helvetica Now Display, ornamental type, archival-inspired seals and animated applications.

  Estúdio 017Gardebranding
• Tomorrow’s identity for premium tea brand Usai is steeped in dualities and reverence for craft

  The Brand Identity · May 3, 2024

  Tomorrow Studio created a refined brand identity for New Zealand premium tea brand Usai, inspired by the dualities inherent in tea culture and craft. The design uses a monochrome palette, tactile packaging, and thoughtful typography to express contrast and balance. The project includes strategy, naming, packaging, and photography, emphasizing craftsmanship and restraint.

  TomorrowPorter PackagingThinkUsaibranding
  Poppy Thaxter
• Haritos Constantinos’ Showz identity champions the agency’s digital and physical interconnectedness

  The Brand Identity · Apr 26, 2023

  The article showcases Haritos Constantinos’ brand identity for Berlin-based agency Showz, which emphasizes the connection between digital and physical experiences. Using a 3D chrome Omicron symbol and a mix of Helvetica Now and Grand Slang typefaces, the identity reflects Showz’s holistic approach and spatial design ethos. The minimalist aesthetic ties directly to the materials and interiors of the agency’s offices.

  Haritos ConstantinosShowzShowzbranding
  Harry Bennett