Tomorrow Studio created a refined brand identity for New Zealand premium tea brand Usai, inspired by the dualities inherent in tea culture and craft. The design uses a monochrome palette, tactile packaging, and thoughtful typography to express contrast and balance. The project includes strategy, naming, packaging, and photography, emphasizing craftsmanship and restraint.
The article showcases Haritos Constantinos’ brand identity for Berlin-based agency Showz, which emphasizes the connection between digital and physical experiences. Using a 3D chrome Omicron symbol and a mix of Helvetica Now and Grand Slang typefaces, the identity reflects Showz’s holistic approach and spatial design ethos. The minimalist aesthetic ties directly to the materials and interiors of the agency’s offices.