Bruno created HelloAsso’s brand architecture and verbal and visual identity for the French nonprofit-services platform. The system includes a parent-brand identity, distinct logos and identities for HelloAsso Sport, Générosité, Culture, and the HelloAsso Fund, plus an online brand book. The parent identity combines assertive slogans, 1970s-poster-referencing typography, black and white, vivid colours, and candid photography. A mosaic motif reveals individuals within the collective, using a doubled square to create areas for text.