Melbourne-based studio A Friend of Mine collaborated with carbon-neutral beauty brand Kester Black on a full rebrand and packaging overhaul. The new identity embraces the brand’s playful and ethical personality through vivid colors, organic patterns, and refined print finishes. The result is a sophisticated yet fun packaging system that challenges conventional cosmetic design.
The Brand Identity interviews Suzy Tuxen, founder and creative director of Melbourne studio A Friend of Mine, reflecting on a decade of running the practice. She discusses the studio’s multidisciplinary approach, notable projects such as Pattern for Yemen and Future Future, and lessons learned in leadership and transparency. The piece highlights the studio’s collaborative ethos and commitment to socially conscious design.
A Friend of MineThe Souvenir SocietyHungry WorkshopLune CroissanterieHazelbrook Legalbranding
