AKQA created Eurostar Odyssey, the world’s first on-board virtual reality experience, transforming a train journey through the Channel Tunnel into an underwater adventure. The immersive app turns the train’s roof into a virtual glass ceiling, revealing the marine world beyond and captivating passengers of all ages.
AKQA created 'La Vie On Board', an illustrated Instagram narrative celebrating Eurostar’s new fleet and the joy of European train travel. Spanning 12 coaches and nearly 200 still and moving images, the campaign brought the journey from London to Paris to life through art and storytelling. The launch generated millions of impressions and boosted Eurostar’s online following.
Further developed a unified brand identity and design system for Eurostar following its merger with Thalys. The new identity reflects connection, speed, and European unity, positioning the brand for growth across the continent.
Antwerp-based illustrator Jenna Arts discusses a practice centred on ordinary, awkward and imperfect people, arguing that human flaws are more compelling than polished perfection. She reflects on developing her style through a fast-paced NRC newsroom internship, balancing editorial and commercial work, experimenting through music artwork, and setting firmer boundaries around her health, availability and fees.
BP&O’s feature by Emily Gosling covers DesignStudio’s 2023 rebrand of Eurostar following its merger with Thalys. The new identity introduces a ‘spark’ symbol, refreshed blue palette, custom typography by Luke Prowse, and illustration and photography that celebrate European diversity. The project modernizes Eurostar’s image while retaining its heritage elements.