Purple Garden

Design work for Purple Garden, collected from the studios behind it.

Design cases by studio

Brand Identity for Purple Garden
Mother Design created Purple Garden’s identity around ‘A Living Practice’, presenting spiritual guidance as an ongoing part of everyday life. The team began with a séance and automatic drawing exercises inspired by Hilma af Klint, using those drawings as a starting point for the visual world. An ornate wordmark combines branching curves and sprouting ligatures with a smaller glyph inspired by flora, crystals and charged energy. Seven warm purple hues anchor the palette, supported by colours drawn from dawn, dusk and moonrise. The voice system, ‘Active Contemplation’, alternates between encouraging action and offering reflective moments. Living Type draws on cymatic patterns and atomic systems, while layered compositions and solarised motifs extend the identity across digital applications. Traditional design tools and AI both contributed to developing the assets.
Flower, Crystal, Spirituality, Automatic Drawing

Designers and creative leads credited on Purple Garden projects in press coverage.