Vanderbrand: Toronto Studio Creates Purposeful IdentitiesCreative Boom · Nov 7, 2024
Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.