Chemist Warehouse

News & interviews

• “We aim to craft experiences that go beyond a transaction.” Date of Birth lets us in on its process

  The Brand Identity · Oct 16, 2024 · Interview

  The Brand Identity interviews John Mastro, founder and Chief Creative Officer of Melbourne-based studio Date of Birth, about the agency’s approach to consumer branding. Mastro discusses how the studio crafts memorable brand experiences that go beyond transactions, focusing on measurable outcomes, strategic differentiation, and emotional connection. The conversation highlights projects like LVL Up Hydration and Moments Condoms, as well as the studio’s partnership with Chemist Warehouse and its plans for international expansion.

  Date of BirthLVL Up HydrationMoments Condomsbranding
  Ritupriya Basu
• Date of Birth’s John Mastro on the power of strategy, and why brands must evolve to stay relevant

  The Brand Identity · Oct 25, 2022 · Interview

  The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.