Clase

The Brand Identity · Feb 9, 2021 · Interview

The Brand Identity interviews Barcelona-based studio Clase about its two decades of design practice, led by founder Claret Serrahima. The team discusses their evolution from cultural institutions to commercial clients, their approach to branding as a coherent universe, and how they’ve adapted to digital tools and remote work. The conversation highlights their cultural grounding, collaborative ethos, and playful studio spirit.

BP&O · Jul 11, 2018

BP&O features Clase bcn’s 2018 graphic identity for Italian furniture brand Arper. The project extends across print and exhibition materials, drawing on Arper’s core values of form and colour through geometric abstraction and bold colour blocking. Collaborating with MAIO Architects and Arper’s creative director Jeannette Altherr, the identity integrates photography, illustration, and material texture to create a cohesive yet varied visual system.

BP&O · Jan 2, 2018

BP&O features Clase bcn’s graphic identity for the exhibition 'Sumer And The Modern Paradigm' at Fundació Joan Miró in Barcelona. The design explores the relationship between antiquity and modernity through a contrast of form and colour, combining bright modern blocks with figurative sculpture imagery. The project uses Suisse International type and halftone effects to create a visually cohesive and conceptually rich identity.

BP&O · Aug 17, 2017

Design by Toko created the brand identity for NAU, a new Australian furniture brand launched by Cult. The identity draws inspiration from Australia's diverse landscapes, using photography by Brooke Holm and a complementary color palette to express the brand’s connection to place and materiality. The project includes logo, print, and digital applications unified by a refined typographic and visual system.

BP&O · Jun 9, 2017

BP&O features Clase bcn’s rebrand for Spanish furniture manufacturer Enea, highlighting a visual identity that balances tradition, craft, and industrial modernity. The project includes a new logotype using Noe Display, distinctive printed materials, and photography that contrasts Basque landscapes with industrial settings. The identity emphasizes Enea’s craftsmanship and locality while maintaining a contemporary tone.