Brand Identity And Campaign For Argent Workwear

Decade partnered with Argent, a women’s workwear brand, to execute a complete rebrand including a new logo, visual identity, and marketing materials. The collaboration extended into the 'Work Friends' campaign, celebrating accomplished women and reinforcing Argent’s mission to empower professionals through style. Subsequent art direction for seasonal campaigns and catalogs continued to evolve the brand’s confident and modern aesthetic.