Rebecca Zhou
Co-Founder
In their own words
We wanted to create a system of efficiencies so that we were not giving ourselves headaches trying to maintain uniformity.
There’s no way to get consistency when you’re using plastics that have had a life before, so we just embraced it.
Articles & interviews
- From designer to studio, brand and store owner: David McGillivray takes us through his career
The Brand Identity interviews designer and entrepreneur David McGillivray about his career journey from the UK to New York, founding Studio DMCG, co-founding the loungewear brand Offhours, and launching his new art and design store Corners in Livingston Manor. The discussion explores his multidisciplinary approach, creative process, and the collaborative effort behind building the store’s interior and brand identity.
- New Skincare Packaging Design for Soft Services by Decade
BP&O features Decade’s packaging design for Soft Services, a New York-based skincare brand founded by former Glossier team members. The project embraces an 'elastic branding' approach, giving each product its own visual identity while maintaining a cohesive system. Sustainability, inclusivity, and individuality are central to the design, which uses recycled materials and bold, diverse color palettes.