Used by newkid
Cases set in Apparat, as credited by the studios in their own writeups.
It's Nice That · Mar 17, 2026
The article profiles Munich-based type foundry Kimera and its founder Michael Clasen, focusing on the use of their typeface Waldenburg in the Oscar-winning film 'Sentimental Value'. It explores Kimera’s research-driven approach to type design and how Waldenburg’s humanist yet precise qualities complemented the film’s tone. The feature highlights the significance of an independent foundry’s work reaching a global cinematic audience.
The Brand Identity · Aug 6, 2024
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’
The Brand Identity · Apr 30, 2024
Serviceplan Innovation, in collaboration with Moby Digg and Eat, Sleep + Design, created the digital campaign 'Space Trash Signs' to raise awareness about space pollution. The interactive website visualises real space debris as constellations, combining data from Privateer with motion design and editorial storytelling. Using the Apparat typeface and a bright orange wordmark, the project aims to make the invisible issue of orbital debris tangible and urgent.
