Brand Evolution For A Mixed Reality Sports Technology Company

Newkid partnered with Arcadia, a technology company pushing mixed reality to unlock group sports play, to evolve its brand and clarify its purpose. Building on the original logo by Nick Losacco, Newkid developed a refreshed wordmark lockup that preserves continuity while injecting new energy. The system extends across typography, motion, launch film, and out-of-home applications to express movement, competition, and connection in augmented reality. Brand photography by Charles Graham and BTS by Viktor Radics capture active, collective moments, while web development by Christina Kosik brings the brand to life online at playarcadia.com. The result establishes a clear, dynamic platform that scales from product to campaign and invites large groups to move, play, and connect.