New Logo & Brand Identity for Baseline by GarbettBP&O · Nov 10, 2022
BP&O features Garbett’s new brand identity for Baseline, a government and commercial builder based in Surrey Hills, Australia. The identity uses a modular block system inspired by construction foundations, paired with Neue Haas Unica typography and monochrome photography to convey precision and reliability. Motion and pattern applications add warmth and playfulness to an otherwise austere industry aesthetic.