Designer
The Brand Identity interviews British Standard Type founders Haakon Spencer and Matthew Fenton about the evolution of their digital type foundry three years after its launch. They discuss the creation of four retail typefaces—Bazaine, Ritma, Symbol, and Spyre—alongside their ongoing relationship with their design studio Spencer Fenton. The conversation explores their design philosophy, process of experimentation, and upcoming collaborations with brands like Extraless and artist Yinka Ilori.
The Brand Identity interviews Matthieu Salvaggio, founder of Lyon-based type foundry Blaze Type, about the studio’s collaborative approach to type design and its philosophy of fair, flexible font licensing. Salvaggio discusses the evolution of Blaze Type’s catalogue, the challenges of running a foundry, and the process behind complex releases like Sigurd. The conversation highlights the foundry’s commitment to accessibility, experimentation, and designer collaboration.