Betsson
Design work for Betsson, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Nov 2026
- Typography 1
Design cases by studio
Blaze Type (1)
- Betsson Sans
- Blaze Type designed a custom geometric sans-serif for Betsson, a major European online betting group, whose existing visual identity the studio characterised as dated and heavily coded around masculine conventions. The process moved through four concept directions built on a shared 1920s German geometric skeleton, with Concept 03 selected for its balance of legibility and character. Client feedback steered the design toward softer edges and a disciplined slab system restricted to diagonal strokes. The final family comprises ten styles across five weights plus 12° slanted cuts, with script coverage spanning extended Latin, Cyrillic, Greek, and Georgian.
