Setouchi

Design work for Setouchi, collected from the studios behind it.

Design cases by studio

Setouchi Sans
Saffron Brand Consultants developed a brand identity for Setouchi, a Japanese region positioned as a contemplative 'third destination' between Tokyo and Kyoto. Rather than commissioning a typeface from scratch, Blaze Type adapted its existing catalogue face Osmose through targeted customisation. The intervention centred on kerning refinements and the creation of an 'OU' ligature that doubles as the logotype mark and recurs in running text wherever the letter sequence permits. The result is a typographic system that maintains brand coherence across multiple contributors and applications without overt visual demonstration.