Client: GF Smith

Typography for GF Smith Rebrand

Blaze Type redesigned the glyphs of GF Smith’s logotype for the papermaker’s 2025 rebrand, developed with Templo. The work addressed legibility issues created by the logo’s spherical distortion and made typographic consistency corrections, including lowered crossbars on the F and E, hollowed i dots, and revised arrows. Blaze Type also supplied tools that embed different logo versions as glyphs in the GF Homie typeface.